INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is essential to everything that you are
planning to do for your business. But the catch for lots of people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you should
understand most of recent updates just to be prepared for the future, and the
new changes in Pidgeon herald some interesting news for local Alice Springs
businesses.
Historically we have had Google Panda,
Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it
has actually made a lot of rather subtle changes that is important to get your
head around if you are aiming to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update to this series, and it laid the foundation for what
Google considered becoming a 'good website' and punished those that were not
structured well. Penguin then came on and started attacking all the dodgy sites
that are using underhanded techniques or seeking to buy links-- it pushed again
towards websites having to 'earn' a positon than buy one.
Hummingbird added a new feature to the game
and made us all look to the need for 'responsive design' and recognise the way
that the modern user browses the internet. So this brings us to Pidgeon.
Hopefully, you can see the theme that has been building-- Search Engines reward
those deserving. Pidgeon caries on the tradition, but it takes it even further
and helps the locals too!
Essentially Pidgeon has installed a higher
focus upon the importance of local search results to any search queries. What
does this mean? Well let's consider two companies, one is a small local Alice
Springs business, has been around for decades, and is attempting to increase
their INTERNET MARKETING. The other is a new franchise store from a company
that has 100s of outlets around the country.
Historically, the smaller local Alice
Springs store would be dealing with INTERNET MARKETING because they would will
need to match the budget of the larger company. This meant that many local
business were just giving in on INTERNET MARKETING or wasting their money and
time. With Pidgeon, a search in Alice Springs, is now more probable to rank a
local Alice Springs business as a high result compared with one with a national
office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to ensure you can get the most away from your
business!
If you want to drive your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend browsing
through Internet Marketing Experts Alice Springs, call 1300 595 013 or visit at
www.internetmarketingexpertsAliceSprings.com.au
